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Iron Mountain Main Street & Bay West Partnership Improves Window Displays
IRON MOUNTAIN, Michigan (March 1, 2010) – The Iron Mountain Main Street Business Development Committee and Bay West marketing students have started a partnership to assist downtown businesses with improving their window displays. The program is intended to provide business owners with a fresh perspective on marketing and advertising their business through the use of a quality window display.
“Window advertising is the most affordable form of advertising for small businesses and can be viewed 24 hours a day, 7 days a week, 365 days a year so maintaining a quality and visible window display for passersby is critical for a small business” states Main Street Manager Jonathan Ringel.
Bay West Marketing professor Larry Underhill agrees, “This is an invaluable opportunity to offer marketing students real world experience in promoting and advertising while providing a service to local businesses.”
The students have been paired up with five participating businesses who expressed interest in the program including; A-1 Global, BK Enterprises, Bond Decorating, Curves, and Twisted Sisters who expressed interest in the program during the quarterly Breakfast before Business for downtown businesses. The students are encouraged to immerse themselves in the business operation and evaluate potential marketing tools and themes for the business. Students will then work with the business owners to create and implement a window display which will be completed by late April.
“I am very excited about this partnership and very interested to see what the students come up with,” exclaimed Brenda Mattson from BK Enterprises.
For additional information on the Business Development Window Display Assistance program, please visit the Iron Mountain Main Street website at www.ironmountaindowntown.com or call 774-8530.